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Tearless, coat-brightening Bio-Groom Super White Dog Shampoo makes white coats sparkle without bleaching. Designed to enhance white and light-colored coats, the rich formula cleans thoroughly. Bio-Groom Super White Coat Brightening Shampoo is a grooming product for dogs of white and light-colored coat. This dog shampoo is an assortment of natural brighteners and biodegradable sources like coconut, sodium coco sulfate, glycerin, soy protein, etc. that rinses quickly leaving the coat clean, smooth and with a fresh smell. This shampoo brings a pearl like sparkle to the coat, and soy protein gives strength and body to it. Coconut oil in this shampoo helps in removing dryness of the skin and provides protein to it. A must have grooming product for your pet's needs!